The sum total of your online business is not content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.

Remember we are talking about complete website development optimisation. Start with the content but don’t leave it there. Search engine bots will crawl the entire page for keywords, not just your content. Let’s take a look at other options for tricking out that website and making it sell itself.

A website can be more than just your window into the cyber world. It is your operational base and should give a lot of data about your organisation. Remember to use site statistics to help you improve everything.

What You Should Look For:

A number of different statistics can help you improve the way that search engines look at your site. You can learn something useful from each individual statistic, to tell you how you are doing right now.

1. Page views – Do you know many people look at each individual page? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. Find out which items you should drop and which you should focus on.

2. Unique visitors – Your site may get many visitors each day, but they could be the same person coming back more than once. Unique visitors are visiting for the first time. The more unique visits you get the more potential customers you are coming in contact with.

3. Links – These can be outgoing links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Posted ads can also be analysed to see who clicks them. Programs like Google AdWords will track those stats for you so you can get paid.

4.Sales – Track how much your shopping cart takes in per month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. Compare statistics to track product buying trends to predict future sales.

5. Keyword analysis – Each page can be dedicated to one or two keywords. Look at each page to see how well these keywords are doing for you. Using a different page for different keywords also allows you to know which ones are under-performing for you so you can try a new tactic.

Google Analytics is a free program that you can use to measure these and other website stats. With so much information, you can dominate your niche if you’re willing to invest the time and effort.

Michelle Dale is The Managing Director of Virtual Miss Friday, a highly-qualified Executive Virtual Assistant Service which helps businesses and individuals accomplish every detail of their professional aspirations. Want to discover more about these insightful online business building success strategies? Contact VMF Today!

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